Laura Reitsma refused to believe that a Breast Cancer diagnoses meant the end of her identity. Diagnosed at 36 and just three months postpartum, with IVF to preserve fertility, 6 months of chemo, a double mastectomy, radiation, chemo pill, and brain surgery, she found the medical world treated the disease but ignored the person.

In hospital lobbies where she was the youngest person in the room, oncologists who looked at the bell curve rather than the individual, on forums filled with fear, and beauty for cancer with outdated aesthetics, she felt a profound disconnect. She found herself asking: Where are the women who refuse to let a diagnosis dictate their identity?

Alienated by the 'clinical' approach to recovery, Laura became her own architect. She swapped hospital-issue headwear for vintage silk scarves from her great grandmother, leveraged her theater background for beauty hacks, and replaced fear-mongering forums with deep-dive research into nutrition, toxicology, and living well.

She realized that while medicine could treat her cancer, nothing existed to champion her identity. She created Prospera Lane to fill that silence—building the definitive, curated sanctuary she frantically desired, so no other woman had to lower her standards to thrive.

The Preservation of Self We reject the notion that a diagnosis requires you to surrender your identity. You are an executive, a parent, a creative, a force. We stand for the person who refuses to let patient become their only title.

Evidence-Based Elegance We believe that safety and style are not mutually exclusive. Clean should not mean compromise. We stand for products that meet the highest standards of clinical safety without sacrificing the luxury experience you love.

The Refusal to Settle The medical world focuses on survival. We focus on thrival. We stand for the belief that even in the midst of treatment, you deserve beautiful environments, high-performance skincare, and a wardrobe that makes you feel like yourself.

Intelligence Over Noise We respect your time and your intellect. We stand against the chaos of late-night Google searches and unverified forums. We believe in curated, vetted, and organized intelligence that empowers you to make decisions with clarity.